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In a world that is constantly changing, brands and products are always looking for new ways to engage customers and build meaningful relationships. NFC is key in transforming the way we interact. The technology is low cost, durable and non-obtrusive, and it exists today. We’ve compiled the top 5 ways that NFC is taking products and businesses to the next level.
1 NFC enables a true internet of things
NFC opens up a new world of possibilities to connect to online experiences with just a tap. Due to its simple form factor, low cost, and inherent security, NFC tags can be embedded into nearly anything. Put simply, it enables everyday objects with digital interactivity.
2 NFC adds product value
Products enabled with NFC give brands the opportunity to give customers more for their money, and help inform how to get the most out of a product. The ability to provide digital value from a physical product is a paradigm shift in how products are priced, marketed, and consumed.
3 NFC develops meaningful relationships
Social networks are arguably one of the most significant social innovations of our time. By enabling physical objects to form connections between themselves, a brand, and their customers, which fosters a meaningful relationship between all parties involved.
4 NFC authenticates products
According to the Global Brand Counterfeiting Report 2018, counterfeit goods reached 1.2 Trillion USD in 2017 and are set to grow to over 1.8 Trillion USD by 2020. By enabling products with NFC, brands have the opportunity to protect their physical assets the same way they would intellectual property with a copyright or trademark. Meaning, customers gain peace of mind in their purchases.
5 NFC puts customers first
The better a brand understands their consumers the better a product becomes. With NFC enabled products brands can engage consumers directly through products to gain new insights into their needs. Those insights can then inform future product decisions to make new products that customers love.